i find it a damn shame that supernatural's writers seemed to feel that 'targeting the male demographic' as ordered meant writing the entire show down to a lower level, its not just dean's words, its all the characters actions, being coarsened and made more crude and less thoughtful, dumbed down, in general.

I think you hit it on the head right here. It's really the CW that's behind this, just like they were behind Kripke's putting 2 female characters on the show rather than the one he'd planned on. Which just makes me kinda sad because that was the one thing I liked about Dean's character; that underneath all the sleaze he put on for show, he was really pretty equal opportunity.