I wonder ...

[apocalypsos]

... if Axe knows that thanks to their awful fucking commercials, tons of women consider finding out the guy they're dating uses any Axe products a dumpworthy offense.

Comments

[smallship1.livejournal.com]

They call it Lynx over here. And yes, those adverts are obnoxious.

We have a theory that creative people in advertising are so desperately stressed out and jaded by the lies they have to tell to keep their jobs that they vie with each other to come up with ads that look all right to the customer, but actually put people off.

[fragilistikal.livejournal.com]

Actually, the VP for one of the top boutique ad agencies (Corona, Porsche, etc.) let us in the sad but true detail that those sexist/offensive ads hit the target demographic really well, and so they don't bother to be PC for everyone else with any sense of taste...which is why Axe is so popular I guess.

[smallship1.livejournal.com]

Mm. That may indeed be the case, but I can't help thinking in my cynical way that if I were having to justify the existence of those ads I would probably say something very similar.

And when it comes to possibly-subversive ads, this is just the tip of the slagheap. We've been observing the phenomenon for some time. I'll have to spend a day logging all the ones we see and post the results...