I wonder ...

[apocalypsos]

... if Axe knows that thanks to their awful fucking commercials, tons of women consider finding out the guy they're dating uses any Axe products a dumpworthy offense.

Comments

[loony-moony.livejournal.com]

What, surely you don't mean millions of women don't find a guy who smells like he showered in cheap cologne fuckable and try to save their sense of smell!

[proscription.livejournal.com]

NO LIE, THE RED AXE SPRAY? I LOVE THE WAY THAT SMELLS

[suaine.livejournal.com]

Should I be glad I don't know what commercials you're referring to? (I get all my TV from the internet)

Also, I use their anti-hangover shower gel. It smells nice on me.

[wrenlet.livejournal.com]

They're particularly... skeevy. The one linked below is typical, implying use of the product will cause women to throw themselves mindlessly at the man in question.

[suaine.livejournal.com]

Oh great, now I'm going to feel all dirty after I shower. Thanks Axe!

[apocalypsos.livejournal.com]

Should I be glad I don't know what commercials you're referring to?

YES. They're horrible sexist trash, every single second of them.

[rashaka.livejournal.com]

I'm pretty sure I saw a commercial the other day for some other shower gel where a bunch of guys were like "So this is magical goop that makes people act like aliens? Um... I just want to be clean and smell okay. I'll take that other shower gel over there instead." Or something of that sentiment.

[shadow-phoenix2.livejournal.com]

Haha, I use the anti-hangover gel, too. Found it in the bathroom, it's the 'lime' version. Reminds me of carwash/detergent a little, so I only use a tiny amount, or it can just become overkill.

[backinblack.livejournal.com]

If I see this (http://www.youtube.com/watch?v=4ZK7HS9J46Y) one more time, I am going to hurl.

[suaine.livejournal.com]

Holy. What the hell? That is one of the most disturbing things I have ever seen.

[kittikattie.livejournal.com]

Not only does that play on the idea of dark men being irresistable to (white) women (dark being anything from men of color to "Tall dark and handsome"), but it implies that women have no control and will throw themselves at men.

Irresistable as chocolate, eh? Well good thing I'm severely allergic.

[deathbymutation.livejournal.com]

I hate all Axe products. They stink like old man. Even my grandfather smells better than most guys I go to school with.

[smallship1.livejournal.com]

They call it Lynx over here. And yes, those adverts are obnoxious.

We have a theory that creative people in advertising are so desperately stressed out and jaded by the lies they have to tell to keep their jobs that they vie with each other to come up with ads that look all right to the customer, but actually put people off.

[fragilistikal.livejournal.com]

Actually, the VP for one of the top boutique ad agencies (Corona, Porsche, etc.) let us in the sad but true detail that those sexist/offensive ads hit the target demographic really well, and so they don't bother to be PC for everyone else with any sense of taste...which is why Axe is so popular I guess.

[smallship1.livejournal.com]

Mm. That may indeed be the case, but I can't help thinking in my cynical way that if I were having to justify the existence of those ads I would probably say something very similar.

And when it comes to possibly-subversive ads, this is just the tip of the slagheap. We've been observing the phenomenon for some time. I'll have to spend a day logging all the ones we see and post the results...

[theliel.livejournal.com]

Isn't that why there's the commercial where the gentle unscented body wash marketed as bodywash for adults?

[yud.livejournal.com]

The one commercial of theirs that I like is the one where they release the trained pig to hunt down guys with greasy hair, so that the guerrilla shamoo crew can clean them up. But mostly just because I think a guerrilla shampoo crew using trained pigs like that would be a great idea.

[callie-chan.livejournal.com]

OK, so ten out of ten for creative use of trained pigs, but minus several million for good thinking, yeah? /Zaphod

Yes, I am a terrible hostess.

[animamea.livejournal.com]

A friend came over to my house after hosing himself down with Axe.

As soon as he walked through the door, my face went >_q and I asked him what he had been rolling in. He proudly proclaimed that he was an Axe Man and asked me if I wanted to jump all over him yet.

I told him to get out. He thought I was joking. I WAS NOT.

He has been blessedly unscented ever since.

[musyc]

I seriously want to do anti-Axe commercials. "Men, nobody likes this. You've been lied to. See Mike Rowe there? He's covered in pig shit, goose shit, cow shit, and sewer shit. And he is still sexier and better smelling than any man wearing Axe."

[ladyelaine.livejournal.com]

Yes, but Mike Rowe is sexier than most men to begin with has a great sense of humor, and so starts out ahead anyway.

[seraangel.livejournal.com]

It's called 'Lynx' in Australia, which I think is the same thing. Yeah, adverts are a little silly.

[velocityboy.livejournal.com]

I find that almost all of these crappy products smell like a blend of antifreeze and insect repellent, sometimes with a nice dollop of sweaty ball-sac added for a "sporty" scent, and I agree 100% that the ads are sexist, vile, absolutely stupid and cringe-worthy, but have you seen the BOD commercials? Not only are the men as hot as the women, but they're shown being active and manly, not passively getting women who'd shoot them on instinct in the real world, just because they're wearing cheap drugstore perfume for boys. BOD gets an A; AXE gets the ax.